We are seeking a dynamic Marketing Manager in Durban. The ideal candidate will have proven experience in marketing ideally within the ICT/Telecommunications sector. The Marketing Manager will drive company growth through strategic initiatives, market analysis and effective campaign management.
Key Responsibilities:
Product and Sales
- Identify target markets and assist in developing strategies in alignment to the sales strategy.
- Research and analyse market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
- Enhance industry knowledge by utilising collateral from Subject Matter Experts (SMEs) to achieve a comprehensive grasp of our company’s products and services, enabling the creation of impactful content that effectively communicates our brand and delivers our message.
- Delivery successful marketing campaigns while owning each stage of the process end-to-end (from idea to completion).
- Develop and continually improve various marketing materials and products to assist with the sales process, i.e. presentations, pamphlets, proposals, videos, products, and other marketing materials.
- Provide marketing reports on sales data, market trends, forecasts, account analyses, new product information, etc.
Marketing & Brand Management
- Develop marketing and advertising strategies and plans, to include recommendations, reports and presentations to stakeholders.
- Brand Management, to include consistency of logos, colours, images, videos, internal and external documentation, and brand assets (artwork, e-content, signage, adverts, branded products, branded shirts, etc) across all touch points.
- Promote the business brand both internally and externally with effective communication, newsletters and other communication means.
- Regularly vetting third party providers against performances and outputs and managing an effective preferred suppliers list.
- Build, execute and manage the social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Develop LinkedIn posts with strategic writing techniques and targeted frameworks, incorporating captivating catchphrases to attract the ideal audience for compelling articles.
- Manage and oversee website, including content, images, updates, newsfeeds, SEO and ensure alignment to the business strategy at all times.
- Lead marketing initiatives with internal and external resource teams i.e. graphic designers, web developers, press release, customer events.
- Work closely with global office personnel on office branding, newsletter and other customer relating interface.
- Measure and report on performance measures and indicate return on marketing investment.
- Complete management of industry-specific events, overseeing all aspects from coordinating with organizers for marketing opportunities, drafting media-related documents, researching attendees and target markets, organizing introductory meetings, strategising cost-effective collateral, scheduling LinkedIn posts for various areas to showcase global presence, preparing presentations, white papers, and articles for approval, and securing post-event commitments and marketing collateral from organisers
- Managing marketing budget including securing third party/ alternative funding collaborations.
- Initiate vendor-specific targeting projects in collaboration with SME’s to promote specific products and services.
- Assisting team members with day-to-day marketing tasks and activities as requested.
Communication and Relationships
- Build strategic relationships and partner with key industry players, agencies and vendors.
- Be a professional and knowledgeable ambassador for the Borwood brand and image, during all client and supplier engagements, events and other internal or external meetings.
- Proactive and regular collaboration and liaising with managerial staff and other relevant colleagues.
General
- Work both individually and as part of a team where appropriate.
- Fulfil any training and/or examination requirements as per the Company’s skills and certification matrix.
- Be willing to carry out or assist with such tasks as may be required to achieve deliverables, or as reasonably requested by a member of the Company.
- Regularly familiarise yourself with the Company’s portfolio of Products and Services, Customers, Suppliers. and internal Procedures.
Necessary Experience and/or Qualification
- Bachelor’s degree / Diploma in Marketing
- 5-8 years of experience within a similar role
- Proficiency in the MS Office, emails, social media, presentations
- Knowledge and experience in Design software preferred
- Knowledge and experience withing a Technology, ICT or Telecoms environment preferred
- Experience with an international environment preferred
Personal Skills/Competencies Required
- Knowledgeable in a wide range of marketing techniques and concepts
- Creative and Innovative
- Strong verbal and written communication and presentation skills
- Confident and outgoing personality
- Excellent attention to detail
- Well organised, self-motivated, ability to multi-task
- Ability to work effectively under pressure
- Proficient and comfortable with new technology
- Demonstrating the ability to work both independently and as a valued team member
Salary: Market related