We are seeking a dynamic Marketing Manager in Durban. The ideal candidate will have proven experience in marketing ideally within the ICT/Telecommunications sector. The Marketing Manager will drive company growth through strategic initiatives, market analysis and effective campaign management.


Key Responsibilities:

Product and Sales

  • Identify target markets and assist in developing strategies in alignment to the sales strategy.
  • Research and analyse market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
  • Enhance industry knowledge by utilising collateral from Subject Matter Experts (SMEs) to achieve a comprehensive grasp of our company’s products and services, enabling the creation of impactful content that effectively communicates our brand and delivers our message.
  • Delivery successful marketing campaigns while owning each stage of the process end-to-end (from idea to completion).
  • Develop and continually improve various marketing materials and products to assist with the sales process, i.e. presentations, pamphlets, proposals, videos, products, and other marketing materials.
  • Provide marketing reports on sales data, market trends, forecasts, account analyses, new product information, etc.


Marketing & Brand Management

  • Develop marketing and advertising strategies and plans, to include recommendations, reports and presentations to stakeholders.
  • Brand Management, to include consistency of logos, colours, images, videos, internal and external documentation, and brand assets (artwork, e-content, signage, adverts, branded products, branded shirts, etc) across all touch points.
  • Promote the business brand both internally and externally with effective communication, newsletters and other communication means.
  • Regularly vetting third party providers against performances and outputs and managing an effective preferred suppliers list.
  • Build, execute and manage the social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
  • Develop LinkedIn posts with strategic writing techniques and targeted frameworks, incorporating captivating catchphrases to attract the ideal audience for compelling articles.
  • Manage and oversee website, including content, images, updates, newsfeeds, SEO and ensure alignment to the business strategy at all times.
  • Lead marketing initiatives with internal and external resource teams i.e. graphic designers, web developers, press release, customer events.
  • Work closely with global office personnel on office branding, newsletter and other customer relating interface.
  • Measure and report on performance measures and indicate return on marketing investment.
  • Complete management of industry-specific events, overseeing all aspects from coordinating with organizers for marketing opportunities, drafting media-related documents, researching attendees and target markets, organizing introductory meetings, strategising cost-effective collateral, scheduling LinkedIn posts for various areas to showcase global presence, preparing presentations, white papers, and articles for approval, and securing post-event commitments and marketing collateral from organisers
  • Managing marketing budget including securing third party/ alternative funding collaborations.
  • Initiate vendor-specific targeting projects in collaboration with SME’s to promote specific products and services.
  • Assisting team members with day-to-day marketing tasks and activities as requested.


Communication and Relationships

  • Build strategic relationships and partner with key industry players, agencies and vendors.
  • Be a professional and knowledgeable ambassador for the Borwood brand and image, during all client and supplier engagements, events and other internal or external meetings.
  • Proactive and regular collaboration and liaising with managerial staff and other relevant colleagues.



  • Work both individually and as part of a team where appropriate.
  • Fulfil any training and/or examination requirements as per the Company’s skills and certification matrix.
  • Be willing to carry out or assist with such tasks as may be required to achieve deliverables, or as reasonably requested by a member of the Company.
  • Regularly familiarise yourself with the Company’s portfolio of Products and Services, Customers, Suppliers. and internal Procedures.


Necessary Experience and/or Qualification

  • Bachelor’s degree / Diploma in Marketing
  • 5-8 years of experience within a similar role
  • Proficiency in the MS Office, emails, social media, presentations
  • Knowledge and experience in Design software preferred
  • Knowledge and experience withing a Technology, ICT or Telecoms environment preferred
  • Experience with an international environment preferred


Personal Skills/Competencies Required

  • Knowledgeable in a wide range of marketing techniques and concepts
  • Creative and Innovative
  • Strong verbal and written communication and presentation skills
  • Confident and outgoing personality
  • Excellent attention to detail
  • Well organised, self-motivated, ability to multi-task
  • Ability to work effectively under pressure
  • Proficient and comfortable with new technology
  • Demonstrating the ability to work both independently and as a valued team member


Salary: Market related


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